CWE team at a partner-university meeting
Est. 2011 · Beijing · Madrid

About us

CWE — Chinese and Western Exchanges, is one of China's earliest consultancies focused exclusively on cooperation between China and Spain. Founded in Beijing in 2011, with a branch office in Madrid and a resident coordinator in Barcelona, we work on both sides of the relationship — with universities abroad seeking qualified Chinese students, and with Chinese institutions building international programmes.

≈10,000students guided to Europe since 2011
99%student visa success rate
2011founded in Beijing

What makes us different

Europe-focused by design

Deep focus on the European market

Unlike general study-abroad agencies, we concentrate on Europe alone. This focus lets us know the European higher-education system deeply — and today we serve as the China-based admissions office for several leading universities abroad, including the University of Salamanca and the Autonomous University of Barcelona in Spain. We also pioneered the language-preparatory pathway programme, a preparatory course that takes Chinese students from school-level Spanish to university readiness.

What we do

Our service lines cover cooperative education, exclusive master's cohorts, admissions at every level — from secondary school through to doctoral programmes — and study visits and short programmes. Across China, we promote these programmes through a nationwide network of partner schools and institutions.

Numbers and people

Since 2011 we have helped nearly 10,000 students begin their studies in Spain, with a 99% visa success rate across our applicants. Ninety percent of our team have studied abroad, and many of our leadership have lived and worked in Spain. We believe strong cooperation is built on trust, transparency and long-term commitment.

Milestones

Our journey since 2011

2015Allied member of the national study-abroad service alliance
2016Appointed the sole strategic promotion partner in China of the Autonomous University of Barcelona
2017Received by the Mayor of Madrid for our contribution to China–Spain education
2018Bright Elite Award; honoured as Bright Messenger by Guangming Daily's Study Abroad magazine
2021ELE USAL Beijing language institute established with the University of Salamanca
2025Appointed exclusive general agent in China for the University of Salamanca's international programmes

On the ground

Working in person, on both sides

Cooperation built on relationships, not paperwork. A few moments from our work with partner universities in China and Europe.

Where we work

Beijing & Madrid — offices with reach across Spain

Headquartered in Beijing, with our Madrid office and resident staff across major Chinese cities, plus a resident coordinator in Barcelona — our team works where our partners and students need us.

Beijing Central Business District skyline
BeijingHead office · in the Central Business District, near the CCTV headquarters
Gran Vía in Madrid near Callao, with the Metrópolis building
MadridEuropean office · by the Callao area on Gran Vía

Why partner with us

Built for institutions that want it done right

Universities work with us because we remove the distance — operationally, culturally and linguistically.

Focused on Spain alone

One education system, one market, deep relationships. Our team members have studied and worked in Spain.

Your team on both sides

Beijing head office and Madrid office, with resident staff in major Chinese cities and a resident coordinator in Barcelona — coordination without time-zone or language gaps.

A track record you can check

99% visa success, nearly 10,000 students guided — a track record you are welcome to verify directly.

Education people, not salespeople

We protect your reputation as carefully as our own — students are supported from first enquiry to graduation.